Can potentially offensive names be trademarked? Today the Supreme Court resoundingly answered in the affirmative:
In a decision likely to bolster the Washington Redskins’ efforts to protect their trademarks, the Supreme Court on Monday ruled that the government may not refuse to register potentially offensive names. A law denying protection to disparaging trademarks, the court said, violated the First Amendment.
The law at issue in both cases denies federal trademark protection to messages that may disparage people, living or dead, along with “institutions, beliefs or national symbols.”
This is great news for my new premium snack food company Fuck America Biscuits.